SEO Roundtable

Participants:

Anoop Srivastava (Co-Founder, AS Digital)

Pradeep Kumar Verma (IT Entrepreneur)

Laxami Srivastava (Founder, AS Digital)

USA Client (Printing Major)

Nishant Kumar (Indian E-Commerce Enterprise)

USA Client:

"With SEO evolving so fast, what trends should businesses like ours focus on to stay ahead?"

Anoop Srivastava:

"Great question. I’d say the key trends to focus on are AI-driven search, user intent, and Core Web Vitals. For instance, optimizing for generative AI responses will ensure your brand still appears in search snippets, while Core Web Vitals help you rank higher by improving user experience."

Pradeep Kumar Verma:

"I agree. From an IT perspective, trends like edge computing and website security are critical. A fast, secure site not only improves rankings but also builds trust with your customers."

Nishant Kumar:

"Hold on—how do these trends directly translate into increased e-commerce sales? For example, how can AI-driven search or Core Web Vitals help me sell more products?"

Anoop Srivastava:

"Great point, Nishant. Here’s how:

"Great point, Nishant. Here’s how:

Core Web Vitals directly impact your site’s load speed and user experience. A faster site leads to lower bounce rates and higher conversions."

Laxami Srivastava:

"And don’t forget about integrating SEO with paid campaigns. For example, using Google Ads data to refine your organic keyword strategy can help you target high-intent customers more effectively."

Nishant Kumar:

"Last question: What’s one thing I can do today to boost sales without waiting for long-term SEO results?"

Anoop Srivastava:

"Optimize your product pages. Use compelling meta descriptions, high-quality images, and detailed, keyword-rich descriptions. And don’t forget schema markup to improve how your products appear in search results."

Laxami Srivastava:

"SEO and IT are long-term strategies, but they’re foundational for sustainable growth. The key is collaboration—between your IT, marketing, and sales teams—to create a seamless customer experience."